Fall's Sweetest Treat

October 18, 2009 0 Comments

Autumn is in full swing here in San Diego and along with it has brought a scrumptious spread of fall produce. Pumpkins, persimmons and my personal fall favorite, apples. Crisp Pink Lady, sweet Gala, tart Granny Smith, and fragrant Fuji, whatever flavor or texture you may be craving there is surely an apple that will fit your fancy. One of my personal favorites can be found right here in San Diego County.

FARMERS MARKET REPORT: WEEK OF OCT. 18TH, 2009

October 18, 2009 0 Comments

“Food democracy has become the rallying cry of an emerging grassroots movement. Eating local is part of it. At the most basic level, though, food democracy requires a transformation of the food industry, so that workers and consumers can exercise control over what they produce and eat. As the Small Planet Institute defines it, Food democracy means the right of all to an essential of life–safe, nutritious food. It also suggests fair access to land to grow food and a fair return for those who labor to produce it. Food democracy concerns itself with the future as well: It implies economic rules that encourage communities to safeguard the soil, water, and wildlife on which all our lives and futures depend.”

How to Create a Facebook Page for your Restaurant [Video]

October 12, 2009 0 Comments

A basic video on how to create a Fan Page for your Restaurant. I’ll be looking into more advanced how to’s for Facebook page tools, so stay tuned.

FARMERS MARKET REPORT: WEEK OF OCTOBER 11, 2009

October 11, 2009 0 Comments

HARVEST~ DEFINITION:  v.  The taking in of one’s crops.  n. the season when ripened crops are gathered. Autumn is the quintessential season that we pair the word harvest with.  The timing couldn’t be more perfect.  The trees are turning.  The air is cooling and the fields are the color of a season – a melody …

FARMERS MARKET REPORT: WEEK OF OCTOBER 4, 2009

October 4, 2009 0 Comments

with an array of colors, sizes, flavors, shapes and names – baby bears, tigers, sugar pies and even cinderella, and the pomegranates are the gateway to a long season of holidays and festivities. These fruits stand out at the market and the table, their colors, textures and flavors so memorable and engaging, it is time to start indulging and honoring these autumn treasures now!!! What makes them even more valuable is that these fruits have all been grown and harvested sustainably, organically, biodynamically and in sync with Mother nature.

FARMERS MARKET REPORT: WEEK OF SEPTEMBER 27, 2009

September 27, 2009 0 Comments

The beginning of fall has arrived and the summer is officially behind us. Pumpkins are shaping up and stone fruits are shipping out. Heirloom apples are filling baskets at the market, as are pears and soon, persimmons and winter squashes. The chile peppers are at their peak with several varieties tempting our palates eyes and mouths. Here are the newcomers to the market (each from heirlooms seeds) representing regions and quintessential to traditional and modern cuisines from around the world…

FARMERS MARKET REPORT: WEEK OF SEPTEMBER 20, 2009

September 20, 2009 0 Comments

THE WORLD IS YOUR OYSTER~ A field trip to Fallbrook Mushroom Farm on Monday was an educated journey into a virtual Chinese forest where mushrooms were dominating the landscape.  Long and narrow, screened barns are home to thousands upon thousands of oyster “spawns” and shitake logs.  The mushrooms are cultivated on agro-waste (which is essentially recycled …

FARMERS MARKET REPORT: WEEK OF SEPTEMBER 13, 2009

September 13, 2009 0 Comments

Utilizing ingredients that are grown in-season is equivalent to celebrating them. Cooking with these ingredients at their seasonal peak is rooted in culinary tradition. They have the power to satisfy and nourish our bodies’ innate cravings and they appeal to the senses in ways that would otherwise seem unimaginable. If you listen to your body and your senses, it will tell you what to cook. Our bodies crave seasonal ingredients the same way we want to wear linen in the summer. We crave persimmons in the fall, blood oranges in the winter and fava beans in the spring. The farmers market is the most natural and true representation of seasonal ingredients. There are no exceptions to the rule. A farmer who sells at the farmers market MUST grow his own food and sell only what he grows. It would be physically impossible then for an out-of-season vegetable or fruit to appear at the market, well, out-of-season. Here is a loose list of what to expect this fall at the Santa Monica Farmers Market and from our Southern California farmers: while some of these crops may be available year-round they are at their finest and in their peak in the fall months of the year.

FARMERS MARKET REPORT: WEEK OF LABOR DAY, 2009

September 6, 2009 0 Comments

Renew America’s Food Traditions is “an alliance of food, farming, environmental and culinary advocates who have joined together to identify, restore and celebrate America’s biologically and culturally diverse food traditions through conservation, education, promotion and regional networking.” It has been cultivated under Slow Food USA and its mission is to develop and promote conservation strategies to restore and renew at-risk foods and food traditions of North America. This past spring RAFT and Chef’s Collaborative (dedicated to connecting chefs to their local farmers) set out to bring 16 heirloom varieties back to life. 38 farmers planted the seeds and then sold their crops to local chefs. Maybe 16 heirlooms doesn’t seem like a lot, but it is a step in the right direction, restoring agricultural biodiversity, strengthening the bond between farmers and chefs, reconnecting with the earth and with our country’s traditions. An heirloom variety is open-pollinated and specifically one which pre-dates the 1950’s when “modern” hybrids were introduced and seeds were no longer developed to come back the next year, which forces farmers to repurchase seeds year after year. Heirlooms are nearly extinct, which makes seed-saving essential to their survival. Save your seeds from the heirloom produce you receive from the farms and put them in a farmer’s hand to plant and keep tradition alive. Support Slow Food USA, become a member of Chef’s Collaborative and continue to be a conscious member of the food community. And if you haven’t seen it already, go see Food, Inc. – it will change your life.

San Diego Restaurant Week Videos + Giveaway!

September 5, 2009 0 Comments

Here’s Sam the Cooking Guy helping you to dine like a pro at San Diego Restaurant Week. Speaking of – have you signed up for our giveaway yet? You could dine for free at one of the participating restaurants, on us! 10 Winners have been picked so far & there will be 10 more next …