FARMERS MARKET REPORT: WEEK OF AUGUST 9, 2009
The Santa Monica Farmers Market is a landmark and a benchmark. It is one of the largest and original certified farmers markets in the state of California. It is steeped in history and gleaning from the culture of farming. On any given Wednesday morning, as the sweet salty ocean air breezes into Arizona Street and Second, truckloads of fresh harvests arrive, farmers in tow, bringing the rich scent of fertile soil and humble origins. Farmers from near and far rise far before dawn, put on their muddied boots and make the drive to the market to financially sustain their farms. Selling directly to earn $1 for a bunch of carrots versus $1 for a box of carrots is essentially the core of the farmers market. Selling at the market is a gamble. To avoid the temptation of going the commercial route in California’s mild climate takes guts. Farmers spend their years gambling on crops against the elements, whether they are natural or man-made.