FARMERS MARKET REPORT: WEEK OF SEPTEMBER 20, 2009

September 20, 2009 0 Comments

THE WORLD IS YOUR OYSTER~ A field trip to Fallbrook Mushroom Farm on Monday was an educated journey into a virtual Chinese forest where mushrooms were dominating the landscape.  Long and narrow, screened barns are home to thousands upon thousands of oyster “spawns” and shitake logs.  The mushrooms are cultivated on agro-waste (which is essentially recycled …

FARMERS MARKET REPORT: WEEK OF SEPTEMBER 13, 2009

September 13, 2009 0 Comments

Utilizing ingredients that are grown in-season is equivalent to celebrating them. Cooking with these ingredients at their seasonal peak is rooted in culinary tradition. They have the power to satisfy and nourish our bodies’ innate cravings and they appeal to the senses in ways that would otherwise seem unimaginable. If you listen to your body and your senses, it will tell you what to cook. Our bodies crave seasonal ingredients the same way we want to wear linen in the summer. We crave persimmons in the fall, blood oranges in the winter and fava beans in the spring. The farmers market is the most natural and true representation of seasonal ingredients. There are no exceptions to the rule. A farmer who sells at the farmers market MUST grow his own food and sell only what he grows. It would be physically impossible then for an out-of-season vegetable or fruit to appear at the market, well, out-of-season. Here is a loose list of what to expect this fall at the Santa Monica Farmers Market and from our Southern California farmers: while some of these crops may be available year-round they are at their finest and in their peak in the fall months of the year.

FARMERS MARKET REPORT: WEEK OF LABOR DAY, 2009

September 6, 2009 0 Comments

Renew America’s Food Traditions is “an alliance of food, farming, environmental and culinary advocates who have joined together to identify, restore and celebrate America’s biologically and culturally diverse food traditions through conservation, education, promotion and regional networking.” It has been cultivated under Slow Food USA and its mission is to develop and promote conservation strategies to restore and renew at-risk foods and food traditions of North America. This past spring RAFT and Chef’s Collaborative (dedicated to connecting chefs to their local farmers) set out to bring 16 heirloom varieties back to life. 38 farmers planted the seeds and then sold their crops to local chefs. Maybe 16 heirlooms doesn’t seem like a lot, but it is a step in the right direction, restoring agricultural biodiversity, strengthening the bond between farmers and chefs, reconnecting with the earth and with our country’s traditions. An heirloom variety is open-pollinated and specifically one which pre-dates the 1950’s when “modern” hybrids were introduced and seeds were no longer developed to come back the next year, which forces farmers to repurchase seeds year after year. Heirlooms are nearly extinct, which makes seed-saving essential to their survival. Save your seeds from the heirloom produce you receive from the farms and put them in a farmer’s hand to plant and keep tradition alive. Support Slow Food USA, become a member of Chef’s Collaborative and continue to be a conscious member of the food community. And if you haven’t seen it already, go see Food, Inc. – it will change your life.

San Diego Restaurant Week Videos + Giveaway!

September 5, 2009 0 Comments

Here’s Sam the Cooking Guy helping you to dine like a pro at San Diego Restaurant Week. Speaking of – have you signed up for our giveaway yet? You could dine for free at one of the participating restaurants, on us! 10 Winners have been picked so far & there will be 10 more next …

FARMERS MARKET REPORT: WEEK OF AUGUST 30, 2009

August 30, 2009 0 Comments

Preserving traditions, ideals, values, spirit, …food…these are natural elements in living a sustainable lifestyle. Take only what you need and use everything you take. They are also the practices of the farms we do business with. Work with nature, nourish the soil, nurture relationships, pay it forward, educate while learning. These are inherent guidelines that allow farmers decades and centuries of fertile land and financial stability. In this 21st century, the speed of light is often not fast enough. This last unofficial week of summer, let us preserve tradition, slow down and make those guidelines our own. Save a seed, preserve a watermelon, make a dough from scratch. Know that preservation is not a trend, rather a principle that has afforded us the luxuries that we luxuriate in but should also appreciate. The slow process of preservation is the anti-establishment and as fall fashion would announce: it is the new black.

Solace in the City

August 28, 2009 0 Comments

The summer heat has finally made its way to San Diego which means the last thing any of us wants to do after a long day at work is spend hours in front of a stove preparing dinner. Lucky for us San Diego is chock full of scrumptious places that are more than happy to …

FARMERS MARKET REPORT: WEEK OF AUGUST 23, 2009

August 23, 2009 0 Comments

Honey bees are a critical part of the food chain and giving them food to pollinate keeps them productive. The production and sale of honey supports thousands of beekeeper families and provides consumers with an alternative to sugar. However, honey is of only minor importance compared to the benefits affor

FARMERS MARKET REPORT: WEEK OF AUGUST 16, 2009

August 16, 2009 0 Comments

This past week the most valuable lesson that I learned is to let something speak for itself. In this field that can mean the farm, the farmer, the chef, the food they create and especially the produce itself. Observing with the senses can be profoundly more effective and memorable than speaking out loud. Let the product speak for itself and in that moment of silence, beauty in truth is achieved in volumes.

FARMERS MARKET REPORT: WEEK OF AUGUST 9, 2009

August 9, 2009 0 Comments

The Santa Monica Farmers Market is a landmark and a benchmark. It is one of the largest and original certified farmers markets in the state of California. It is steeped in history and gleaning from the culture of farming. On any given Wednesday morning, as the sweet salty ocean air breezes into Arizona Street and Second, truckloads of fresh harvests arrive, farmers in tow, bringing the rich scent of fertile soil and humble origins. Farmers from near and far rise far before dawn, put on their muddied boots and make the drive to the market to financially sustain their farms. Selling directly to earn $1 for a bunch of carrots versus $1 for a box of carrots is essentially the core of the farmers market. Selling at the market is a gamble. To avoid the temptation of going the commercial route in California’s mild climate takes guts. Farmers spend their years gambling on crops against the elements, whether they are natural or man-made.

FARMERS MARKET REPORT: WEEK OF AUGUST 2, 2009

August 2, 2009 0 Comments

It is the long hours of tireless work dedicated to each crop and each square foot of farm land, the impeccably beautiful food harvested for us day after day, week after week, the limited return for such work, the simple truth that farming is essential to our lives yet in a 21st century world technology is king. It is the amazement in my eyes that I can witness such an event as the farmers market unravel before my eyes – the summer months bringing hundreds of people to snatch a basket of figs, hold the perfect heirloom tomato or tear through ears of white corn, plucking what they deem is the best at the market right now. It is the idealism that the market represents and upholds, truth in food, in its honest and purest form. The food represents life and sustains livelihood. It is that which is most humbling. Humility is the essential ingredient to remember when you are making your next farmers market strawberry sorbet or pineapple heirloom tomato salad or piling fresh picked blueberries into a summer pie. It is the secret ingredient that reigns supreme and makes everything taste a little bit better for it.